Testimonials, Hollywood and the psychology of storytelling

You’re surely familiar with testimonials. In fact, you’ve probably read many when considering a product—that’s because they’re incredibly effective. According to the ecommerce powerhouse BigCommerce, they produce some impressive results: 
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• 72% of consumers report that testimonials increases their trust in a company
• 88% of buyers believe a testimonial is just as trustworthy as a recommendation from family or friends
• Shoppers who read testimonials are 58% more likely to make a purchase

What you may not know is that testimonials are a form of social proof.

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