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Testimonials, Hollywood and the psychology of storytelling

12/27/2020

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You’re surely familiar with testimonials. In fact, you’ve probably read many when considering a product—that’s because they’re incredibly effective. According to the ecommerce powerhouse BigCommerce, they produce some impressive results: 
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  • 72% of consumers report that testimonials increases their trust in a company
  • 88% of buyers believe a testimonial is just as trustworthy as a recommendation from family or friends
  • Shoppers who read testimonials are 58% more likely to make a purchase

What you may not know is that testimonials are a form of social proof.

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4 ways to earn trust online (How to humanize your website)

12/8/2020

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One of the hardest things to do online is to prove you’re a legitimate company that offers value. The truth is, there are plenty of scammers out there and many new business owners with poor practices and a poor quality product. 

How can you prove to customers that you’re a relatable, good-hearted business owner, who can truly help them with your products or services?

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