You’re surely familiar with testimonials. In fact, you’ve probably read many when considering a product—that’s because they’re incredibly effective. According to the ecommerce powerhouse BigCommerce, they produce some impressive results:
What you may not know is that testimonials are a form of social proof.
One of the hardest things to do online is to prove you’re a legitimate company that offers value. The truth is, there are plenty of scammers out there and many new business owners with poor practices and a poor quality product.
How can you prove to customers that you’re a relatable, good-hearted business owner, who can truly help them with your products or services?