Teases usually aren’t considered good. I mean who wants a tease, when they really want the full monty, right?
When I worked as a television writer a decade ago, I learned just how important a good tease is. Without one before the commercial break, you lose viewers. The tease makes them curious. Makes them want to find out more. It sparks one of the most important questions on the minds of anyone who reads, watches or listens to a story: “What’s gonna happen next?”
Your website is finally up and you feel like a proud parent.
You’re excited future customers can know about your products’ amazingness and the story of your business.
Now, it’s just a matter of time before new leads come in. But after months pass without a single inquiry, the only thing your new website has brought is a monthly bill. What the hell?!
Has this happened to you?