Your business offers many services.
So it makes sense to advertise them all on your homepage.
The more products or services you mention, the greater chance you’ll have of matching one with a website visitor, right?
The end result is more sales, more clients and more money in your pocket.
While that way of thinking sounds logical, when you sell more services, in reality you’re making it harder for prospects to see your value.
Whereas you may think visitors will diligently read about each of your services and comb through every page of your website (excited to learn about what you offer) that’s just not how the human brain works.
And I can prove it to you.