It’s launch day.
Your website will go live in 3, 2, 1…
Now you just have to wait for leads to pour in. You’re excited. Your service provider said a website is one of the best business investments you can make. So you were happy to shell out several thousand dollars for one.
But as seconds turn to hours, and hours turn to days and weeks, you grow confused.
Where are the leads?
Why isn’t your phone ringing with new business? And why are the only emails you’re getting, ads for Ray-Bans and spammy marketing services?
Well, if this situation has happened to you, I’m sorry to say, you’ve been duped.
You’re surely familiar with testimonials. In fact, you’ve probably read many when considering a product—that’s because they’re incredibly effective. According to the ecommerce powerhouse BigCommerce, they produce some impressive results:
What you may not know is that testimonials are a form of social proof.
One of the hardest things to do online is to prove you’re a legitimate company that offers value. The truth is, there are plenty of scammers out there and many new business owners with poor practices and a poor quality product.
How can you prove to customers that you’re a relatable, good-hearted business owner, who can truly help them with your products or services?
Your business offers many services.
So it makes sense to advertise them all on your homepage.
The more products or services you mention, the greater chance you’ll have of matching one with a website visitor, right?
The end result is more sales, more clients and more money in your pocket.
While that way of thinking sounds logical, when you sell more services, in reality you’re making it harder for prospects to see your value.
Whereas you may think visitors will diligently read about each of your services and comb through every page of your website (excited to learn about what you offer) that’s just not how the human brain works.
And I can prove it to you.