Teases usually aren’t considered good. I mean who wants a tease, when they really want the full monty, right?
When I worked as a television writer a decade ago, I learned just how important a good tease is. Without one before the commercial break, you lose viewers. The tease makes them curious. Makes them want to find out more. It sparks one of the most important questions on the minds of anyone who reads, watches or listens to a story: “What’s gonna happen next?”
Your website is finally up and you feel like a proud parent.
You’re excited future customers can know about your products’ amazingness and the story of your business.
Now, it’s just a matter of time before new leads come in. But after months pass without a single inquiry, the only thing your new website has brought is a monthly bill. What the hell?!
Has this happened to you?
Writing a book probably sounds like a daunting task to most business owners. I mean, some people take years to write one, right?
You sit at your desk on nights and weekends, slogging away at your keyboard. You write, edit, then rewrite. The process can take forever and it may seem like there’s no light at the end of the tunnel.
It’s launch day.
Your website will go live in 3, 2, 1…
Now you just have to wait for leads to pour in. You’re excited. Your service provider said a website is one of the best business investments you can make. So you were happy to shell out several thousand dollars for one.
But as seconds turn to hours, and hours turn to days and weeks, you grow confused.
Where are the leads?
Why isn’t your phone ringing with new business? And why are the only emails you’re getting, ads for Ray-Bans and spammy marketing services?
Well, if this situation has happened to you, I’m sorry to say, you’ve been duped.
You’re surely familiar with testimonials. In fact, you’ve probably read many when considering a product—that’s because they’re incredibly effective. According to the ecommerce powerhouse BigCommerce, they produce some impressive results:
What you may not know is that testimonials are a form of social proof.
One of the hardest things to do online is to prove you’re a legitimate company that offers value. The truth is, there are plenty of scammers out there and many new business owners with poor practices and a poor quality product.
How can you prove to customers that you’re a relatable, good-hearted business owner, who can truly help them with your products or services?
Your business offers many services.
So it makes sense to advertise them all on your homepage.
The more products or services you mention, the greater chance you’ll have of matching one with a website visitor, right?
The end result is more sales, more clients and more money in your pocket.
While that way of thinking sounds logical, when you sell more services, in reality you’re making it harder for prospects to see your value.
Whereas you may think visitors will diligently read about each of your services and comb through every page of your website (excited to learn about what you offer) that’s just not how the human brain works.
And I can prove it to you.